Email Marketing & E-Surveys

For effective eMarketing, simply sending emails is not enough. This fact holds true whether you're a small local business or a large international enterprise. Regardless of your budget. If you have a substantial database or are beginning from scratch.

HighRoad's technology solutions produce measurable results for companies of all sizes, across many industry verticals, at service levels that offer flexibility and value. By listening to the needs of our clients and reseller partners, applying our industry expertise and building the technology ourselves, we deliver exciting new ways to reach customers, improve retention and increase sales. So put HighRoad technology behind your business and put the power of more possibilities behind your eMarketing success.

 

 

HighRoad’s Campaign Email Solution is a web based service that allows users to build highly effective and targeted e-marketing campaigns. HighRoad provides a flexible and scalable solution that enables companies to administer the service and features based on the user type. Enhanced tools allow users to segment lists, analyze behavioral data and track all campaigns. By improving email relevance, delivery rates, response rates and overall e-messaging effectiveness, HighRoad’s Campaign Email enhances communications, improves customer relations and overall results.

E-Surveys

HighRoad's E-Survey Solution enables organizations to create, track and manage web or interactive voice survey campaigns in real time. From simple to more complex survey applications, HighRoad’s intuitive user interface allows organizations to build relevant and personalized surveys, improving response rates, retention and overall customer satisfaction. Enhanced features allow users to design multi-tiered surveys, analyze behavioral data, track feedback and trigger messages or events based on responses. HighRoad’s E-Survey is flexible and scalable, enabling organizations to administer and integrate the service seamlessly.

• Reporting: Ability to analyze response data with advanced reporting options, including summary and individual reports, filtering and cross tabs, answer labels. Ability to customize reports or export your data into several different formats including PDF, Power Point, CSV file and MS Excel.
• Multilingual capability: Design a survey in multiple languages Asian characters also supported. This allows every respondent to see their survey in their own language.
• Email Alert: This feature will alert you or a colleague when a specific response to a question is submitted. Get the latest scoop with this feature.
• Automatic Email reminders: This feature allows the email system to send out reminders on a given date to any respondent(s) who has not completed your survey.
• Multiple question and answer types: Pick questions from our question library, designate mandatory, add automatic question numbering, break your survey into pages, randomize questions/ answer options.
• Advance logic: Set branch and skip logic rules. This feature enables you to design complex rules to elicit the most precise responses from your membership.
• Security: This feature allows you to import the login and password into the system for password protected surveys.

Back to top